The Lake Travis View is a Texas Press Association award winning newspaper that serves the thriving communities along Lake Travis’ South Shore. The View provides more than 8,000 readers with news and features from the cities of Lakeway and Bee Cave, the villages of Briarcliff and The Hills, and the communities of Hudson Bend, Spicewood and Apache Shores, as well as the award-winning Lake Travis Independent School District, home of the 2007 Class 4A Division II state football champions. The View also provides business news for the growing community, which includes the more than 300-member Lake Travis Chamber of Commerce and the new million-square-foot luxury shopping center, the Hill Country Galleria in Bee Cave.
• Average age of area resident: 39
• 37% of households have income greater than $100,000
• Average value of owner-occupied housing: $237,693
• 32% of households have children
• 60% of population is 35 years old and above
Danny Esposito: desposito@ltview.com
Ken Brown: kbrown@ltview.com
NNA: 86% of adults read community newspapers weekly
According to the survey conducted by the Reynolds Journalism Institute’s Center for Advanced Social Research at the Missouri School of Journalism at the University of Missouri:
· 86 percent of adults over the age of 18 read a newspaper every week.
· 75 percent of those readers read most or all of their paper.
· On average, readers spend 45 minutes reading an issue of their paper, compared to 42 minutes from the 2007 survey, and 38 minutes in the 2005 survey.
· More than one-third of readers keep their paper for more than six days, enabling them to revisit a story or advertisement at their leisure.
NNA surveyed adults in markets served by newspapers of less than 25,000 circulation. For more information visit NNA online.